September 9, 2014
Non-profit Fundraiser is Oz-Doll-Fashion Collision
Seventy-five years ago this year, the Hollywood film The Wizard of Oz first began inspiring children and adults alike to rise above their problems and achieve incredible things. Few other stories captured on celluloid have left such a broad-reaching impact as the classic film, and even now, on its 75th anniversary, the wonder of Oz remains an inspiration for good causes.
We’re pleased that, from September 4 to 14, the iconic story will once again lend its legacy to support the efforts of an eBay Giving Works non-profit fundraiser auction benefiting Habitat for Humanity.
The collectible doll creators at Tonner Doll Collection partnered with the creative non-profit fundraisers at Auction Cause to put 20 dolls on the auction block that will sport an extra-special touch: each of the finely crafted figures of the film’s leading ladies will be donning one-of-a-kind looks by 20 top fashion designers. The 22-inch reinterpretations of Dorothy, Glinda the Good Witch, and the Wicked Witch of the West will sport haute couture outfits from the studios of Marc Jacobs, Hervé Léger by Max Azria, Donna Karan Atelier, and more.
Of the designs created, InStyle reporter Kelsey Glein revealed:
For the most part, the designers took nontraditional and avant-garde routes when it came to re-envisioning each character’s signature style. Many of them modernized their leading lady’s look—Benz was inspired by events in the film (the tornado) for his windswept gingham update for Dorothy, and Turk drew from the star’s adventurous spirit and transformed her gingham pinafore into a chic peplum jumpsuit. Karan and Packham both put an ethereal spin on the Wicked Witch’s look, while Lubov Azria used a ball gown modeled after her first design for Max Azria Atelier for Glinda’s BCBG outfit.
Starring the then 16-year-old Judy Garland as the windily displaced Dorothy Gale, The Wizard of Oz revolved around Dorothy’s struggle to find her way back home. With the help of the ruby slippers given to her by Glinda the Good Witch of the North, she eventually finds her way back home by tapping her heels together three times and repeating, “There’s no place like home.”
The fundraising campaign behind the auction builds on the memorable line. Organized by Warner Bros. Consumer Products, the “There’s No Place Like Home” campaign wishes the same for the low-income families who will benefit from the proceeds of the auction and any donations raised.
(Source: The Wizard of Oz Gets a High-Fashion Makeover on Its 75th Anniversary, InStyle, May 20, 2014)