September 5, 2014
Last month, Darren Adams, comic book collector and proprietor of Pristine Comics in Washington State partnered with eBay to auction what has been widely regarded as the “Holy Grail” of comic books Action Comics #1. Published in 1938, Action Comics #1 features the first appearance of several comic book heroes – most notably Superman. For this reason it is widely considered both the beginning of the superhero genre and the most valuable comic book of all time. On August 24th the auction closed on eBay at an astounding $3,207,852, setting a new world record for the highest price ever paid for a comic book at auction.
When Darren Adams decided to sell the book, his next step was to decide how he wanted to sell it. Metropolis / ComicsConnect and Heritage Auctions have handled record-breaking vintage comic books. Yet Adams believed eBay could deliver a wider general audience and the eBay Giving Works program gave Adams the ability to easily donate a portion of the sale to charity the charity of his choice.
Based on Darren Adams philanthropic interests the eBay Giving Works team tapped into our network of over 30,000 vetted nonprofits to present Adams with potential charitable partners. He selected the Christopher & Dana Reeve Foundation for spinal-cord injury and paralysis research.
Christopher Reeve died in 2004, nearly a decade after an equestrian accident in Virginia left him a quadriplegic. In the ‘70s, of course, the strapping, 6-foot-4 Reeve became a household name when he began starring in Richard Donner’s Superman films.
“Christopher Reeve is the most iconic Superman of them all…,” Adams says. “And it’s a great cause – spinal cord injury research. I can’t think of a more natural charity to align with this book.”
The eBay Giving Works platform gives any seller the ability to make the same choice when listing an item on eBay. Sellers can choose from over 30,000 vetted nonprofits and donate a percentage of the proceeds to the Charity of their choice. Learn more and start adding charitable donations to your eBay listings today!