Doing Good Together

Nonprofit Fundraisers: Partner Up

The number of nonprofits has increased dramatically in recent years, and that’s a good thing because that means more and more people are spreading goodwill to those who are less fortunate. Regrettably, not everyone who starts a nonprofit ends up succeeding. In that case, it’s important that you do not make the mistake of jumping headlong into the nonprofit arena without first evaluating your actions.

Have you thought about partnering with an existing nonprofit to get your efforts off the launch pad? This is a common practice among nonprofits, even those that have been established for years. It’s a way for those involved in non profit fundraisers to raise awareness, reach new markets, win supporter/donor loyalty, and ultimately, help each other generate more funds.

A recent Roanoke Times article details how two nonprofits, namely, Kiwanis International and UNICEF, teamed up for an event to achieve a common goal:

Roanoke Valley golfers will have a couple of opportunities within the next few weeks to play 18 holes and benefit others at the same time.

Golf tournaments appear to be successful fundraisers for charitable organizations throughout the valley, as the Kiwanis Club of Roanoke recently announced that its June 13 Eliminate Golf Tournament was “a huge success.”

It was the club’s first tournament and it benefits the Eliminate Project, a joint initiative between Kiwanis International and UNICEF.

The funds are used to provide tetanus inoculations to mothers and babies in developing nations, where tens of thousands of children die annually from the medical condition.

Executing fundraisers for nonprofits requires a lot of planning and expenditure. By partnering with another, more established nonprofit, you’ll be able to use and leverage your own resources and strengths while learning how the other organization handles their operations. Since you’ll be sharing the responsibilities, the entire effort will be less of a burden. Best of all, you’ll be sharing the proceeds which, through your combined efforts, will likely reach a significant number.

Take a good look around for possible win-win partnerships within the nonprofit sector. If you can’t find one in your community, you can try searching for an ideal partner through popular websites for nonprofits like eBay Giving Works.

(Source: Roanoke-area nonprofits hold golf tournaments to raise funds, The Roanoke Times, Jul. 25, 2014)