Doing Good Together

Changing the Game with Bright Pink

By Lindsay Avner, Founder and CEO, Bright Pink

I am proud to wake up each and every day with an incredible gift; an opportunity to lead a movement that is touching- and saving- millions of women’s lives nationwide.

I started Bright Pink when I was 24 years old because I wanted things to be different. I wanted to change the game.

For my family, it seemed the rulebook had already been written. Women in my family got breast cancer. Sometimes they were dealt a second card of ovarian cancer. When I was 12 I watched my mother go through treatment for both diseases. She beat the odds, and unlike the 11 women in my family before her, survived these diseases.

It wasn’t luck. My mom was vigilant in managing her health. She had noticed a swelling on the side of her right breast that the doctors suggested they ignore, but she demanded it be explored further. A couple hours after the biopsy, she was diagnosed with early stage breast cancer and learned her persistence had been responsible for saving her own life.

I too approached my health on the offensive after facing what at first seemed like an insurmountable uphill battle. I tested positive for the BRCA1 gene mutation, finding out I had up to an 87% lifetime risk of developing breast cancer and up to a 54% chance of ovarian cancer. It was a devastating realization, one that no 22 year-old should have to experience, but it served as inspiration for a movement I am proud to lead today.

I started Bright Pink as an online resource. But I soon saw how great the need for a more comprehensive approach to face our current reality.

We live is a world where every woman has at least a 1 in 8 lifetime risk of developing breast cancer. It’s the leading cancer diagnosis in women. And every woman has at least 1 in 67 lifetime risk of ovarian cancer, making it less common, but the deadliest gynecologic disease. ⅔ of women diagnosed with ovarian cancer will die as a result.

Other challenges? We live in a world where most young women don’t know the breast and ovarian health basics. They don’t know that their breast tissue goes up to their collar bone, or that their father’s side of the family history matters just as much as their mother’s. Many don’t trust their doctors or themselves to ask the right questions.

At Bright Pink, we’re committed to facing these challenges head on and changing the game. And we believe in the potential of all 52 million women between the ages of 18 and 45 in this country to help us do so. Bright Pink has developed a suite of lifesaving programs to educate, equip and empower young women to start living proactively today, thereby saving more lives from breast and ovarian cancer. We’re educating not only young women, but also the next generation of doctors through our Emerging Medical Professionals Program to ensure every young woman has a dependable partner in developing a proactive breast and ovarian health strategy. And we’re building a community of women who will stand by each other and lift each other up to realize their full potential.

We want you on our team. Join us living proactively today with 5 easy steps.

  1. Schedule your annual well-woman’s exam with a doctor you trust. You should be seeing a medical professional annually for this exam, even when you feel perfectly healthy.
  2. Gather your family history from both your mother and father’s side using our My Health History form.
  3. Complete Bright Pink’s Assess Your Risk Tool, and bring the results with you to that upcoming appointment to guide a conversation about personalized breast and ovarian cancer risk management.
  4. Sign up for Breast Health Reminders™ by texting PINK to 59227 to receive monthly text message reminders to check in with your body and be breast self-aware.
  5. Learn the symptoms of breast and ovarian cancer and establish your body’s normal so you can speak up if anything abnormal occurs, persists or worsens for 2-3 weeks.

Bright Pink® is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. You can support Bright Pink right here on eBay by saving them as a favorite, opting to donate a portion of buying or selling to the organization, and bidding on their current auction for a chance to golf with LPGA pro Natalie Gulbis. Learn more at